What I Do

Communication… so important, and so challenging…

Attention spans are too short to keep an audience waiting for your message.

Fast-moving images in constant motion distract our focus.

Too many choices cause continual clicking and bring on mental overload.

In this environment, how can you communicate effectively with your audience?

If you have a message to communicate you need a competent writer.

The written word is still our major method of communication, no matter how many gadgets we buy, no matter what apps or programs we like, and no matter how many visual images bombard us.

What I do is help you communicate your message to your target audience.

Take a look at the various services I offer and let me get to work for you.

Web Content Writing

In my research I have come across a lot of websites that are… well… just … bad, no offense intended. They may have a beautiful design, great graphics, and a nice product, but their content is lacking. In some cases it looks as though somebody created the website with all the best intentions, but nobody followed up to keep the website current. And the result can be deadly to your business. Having a bad website can be worse than having no website.

It’s not easy keeping a website up-to-date with fresh, relevant content. You need professional help to assure that your message is getting out there, consistently, and engaging your prospective clients. With your source materials as my inspiration I can develop written web content that tells your story, draws clicks to your site, and generates interest in your business.

Editing

There’s lot of written web content, on a lot of sites, and not all of it is well-written. Much of it would benefit greatly from the fine-tuning skills of a good editor. Effective editing is essential for effective content and communication.

I OFFER THREE LEVELS OF EDITING.

PROOFREADING: to correct spelling, grammar, punctuation, and word usage, or, in a final manuscript, to assure there are no errors

COPY EDITING: to correct spelling, grammar, punctuation, word usage and style, as well as checking for consistency, meaning and readability

CONTENT EDITING: to correct all of the above, as well as revising content for clarity, adding or deleting content, and reorganizing content to improve flow. This may also include fact checking, light research and verifying URLs or other data.

Your words are important and you want them to have optimal impact. My editing will improve your writing so your message is communicated clearly.

Feature Articles

Do you have a story to tell, but don’t know how to start? Maybe you want your readers to know more about an interesting place or person. Or you need to explain some features of your business or product. You provide me with the basics, and I’ll do the rest, creating original content for your web site, magazine, or other publication.

Write to me at lbwcard@gmail.com to get started.